The Telco Churn Management Handbook

Se trata de un libro imprescindible para la fidelización y retención de clientes, su análisis, su gestión y la estrategia.

En The Telco Churn Management Handbook, Rob Mattison, un veterano dentro de la industria, comparte su expertise comunicando las ideas principales de una manera directa y sencilla. Tal ha sido el éxito de este libro que la editorial ha tenido que volver a publicarlo tras descatalogarlo por la alta demanda.

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Definitive guide to customer loyalty, its diagnosis, management, and improvement available to the telecommunications professional.

In The Telco Churn Management Handbook, Rob Mattison,an industry veteran, shares his expertise by communicating the core ideas in a simple and effective way. The success of this book has been so great that the editor have re-published it because the demand is still high.